Whether the new regime will work wonders remains to be seen.
It appears that the program is foregoing last year's kidnapping and hostage mayhem plots in favor of a return to domestic romanticism and inter-familial squabbles. If the new production line-up on "The Doctors" is also studded with former P &G employees, it may be entirely without coincidence. Rothenberger worked with the Ellises for " ATWT" and it is hoped that a "tighter family unit" behind the scenes at "TD" will result in a better on-screen product.Īlready, the program has shown recognizable signs of consolidating it's previously random story threads. Last week it was NBC who decided to "part ways with Doris Quinlan because of irreconcilable differences about the future direction of the program." It was NBC who hired Jim Baffico, a former professional football player and executive who had worked for Procter & Gamble's production of "Another World," as the new executive producer of "TD," It was NBC who also hired Joe Rothenberger, yet another former P&G producer who has worked for "As the World Turns" among others, as the line producer for "TD." And it is NBC who has decided to retain the Ellises as headwriters, while Lemay joins his former dialogue writer, Doug Marland, who currently head-writes "Guiding Light." There are several high-powered daytime executives at NBC who are former employees of P & G. It was C P who sold "The Doctors" to NBC several weeks ago. Quinlan, who wanted to oust the Ellises in favor of Harding Lemay, who was headwriter of "Another World" for eight years. It was C P who last year hired Ralph and Eugenie Ellis, also veterans in the serial world, as headwriters. It was C P who hired producer Doris Quinlan, a respected serial veteran, last year to "pump up" the show. NBC has it in its power to use all manner of persuasion since the network now owns the program, "The Doctors" was owned by Colgate-Palmolive beginning with its debut in 1963. Since August, when the half-hour serial moved to a new time period In most parts of the country, "The Doctors" hasn't improved its bottom of-the-barrel ratings. Several affiliate NBC stations cancelled the show, but now they are being wooed, wined and dined by NBC to resume the program.
NEW YORK - With swift, sudden backstage overhaul, NBC's "The Doctors" hopes to remedy its low ratings ailments.
Tune in Tomorrow by Jon Michael reed Oct 1980 Would anything have helped the show at this point? This article talks about the changes being made - all for nothing in the end. Is there any word on when Retro will resume showing The Doctors.It would be great to see the whole run.
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